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Ultimate Living Ultimate Aloha.

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hawaii mulisha logo

Check out our sister company Hawaii Mulisha

We are proud to announce our sister company Hawaii Mulisha. Use coupon code “ULUA” at Hawaii Mulisha and enjoy 15% off your entire order.


ULUA Represents Ultimate Living Ultimate Aloha, Ultimate Lifestyle Ultimate Adventure.

ULUA is the Hawaiian word for giant trevally. It is also our brand mascot.

We are a Brand that represents you. We are dedicated to outdoor enthusiast which more specifically caters to water spots. Such as Boating, Kayaking, Fishing and Spearfishing.

We provide informational content on these subjects to help you excel in whatever water activity you decided to do

Such as, information on a specific types of fish. Not only does our content help you to increase your knowledge but it also helps you to understand a certain type of fish behavior helping you in your journey to understand these aquatic creatures. Thus helping you to catch or spear more fish.

Besides informational content we also provide equipment reviews and sell our logo on apparel merchandise such as t-shirts, hoodies, hats and more.

We are constantly growing and evolving and we invite you to join us throughout this journey!


About ULua

giant trevally History

Established In 2011.

Established In 2011. initially started with our primary focus on the ulua (giant trevally) Since then we have evolved into much more. When we first launched the website it was strictly a site for anglers and spearfishing enthusiast.  With everyone falling in love with the design we decided to take a step further and release the design onto apparel.

Fishing Hooded Sweatshirt black ulua for men

A message to our supporters

We cherish all of our supporters from around the globe and will continue to bring you nothing but the best.

Throughout its history, has been fueled by passion and driven outdoor enthusiast from around the world.

By aligning itself with positive and motivational influencers, Ulua quickly became synonymous with extreme passionate sports enthusiast.

With our roots in Hawaii, Ulua has evolved to focus on passionate, driven, motivated and positive people alike.

Ulua remains committed to its essence of determination and motivation and today inspires every individual a part of the ulua team.

Ulua also known for its abbreviated term Ultimate Living Ultimate Aloha stands by that definition.

Ulua is also the hawaiian word for the giant trevally fish which is a prized game fish here in Hawaii.

The giant trevally known for its distinctive looks and amazing strength is also know to put up an unforgettable and incredible fight amongst anglers and spearfishing enthusiast from around the world.

Which is why our main logo is based around the giant trevally aka ULUA. Just like the giant trevally we are also known for our unique distinctive designs / looks and will put up an extreme fight.

ulua limited edition

Renowned Hawaii lifestyle brand ULUA, Famous for its bold and creative unique designs.

View our latest Limited Edition items. Once they are gone, they won’t be back.

Exclusive Offer

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